Kuala Lumpur International Motor Show
Highlights Green Technology and Concept Cars

Model pose behind new prototype model Perodua Bezza
during the 8th Kuala Lumpur International Motor Show in Kuala Lumpur.
Photo by Chow KF (chow@malaysiacurrent.com).

4th December, Kuala Lumpur Industry leaders, car companies and brand custodians working together making a firm commitment towards greater care for the environment and the betterment of mankind in creating the car of the future. Themed as "We Care", KLIMS 2010 brings to the public one of the most elaborate showcases featuring green technology vehicles, concept cars and production models, underlining the pledge made by industry players for a greener and more sustainable motoring future. The 8th KLIMS installment was officiated by YB. Dato' Seri Kong Cho Ha, Minister of Transport at the Putra World Trade Centre.

The 2010 Kuala Lumpur International Motor Show opens from 3 December until 12 December, 11 am to 10pm on weekdays and from 10am to 10am on weekends. Admission for the motor show is RM15 for adults on weekdays and RM20 on weekends and public holidays while for children is RM 5 per entry to all days.

Held in conjunction with the 50th anniversary of the MAA, KLIMS 2010 has the merits of being one of, if not the best and most exciting judging by the vast collection of hybrid and electric vehicles, the unveiling of new models and the sale and exhibition of car accessories and automotive related products.

"More than just an exhibit of vehicles and the latest in automotive technology, the show is an equally important manifestation of just how much the Malaysian automotive industry has developed and evolved over the last 50 years," said MAA President Datuk Aishah Ahmad.

"The domestic automotive industry has indeed achieved so much ... Today, we are on the brink of entering another new era and chapter, one which will see car manufacturers and car buyers embracing green technology, hybrid and electric vehicles. "

Datuk Aishah said the MAA also welcomes the recent announcement in Budget 2011 which has granted full exemption on the import and excise duties for hybrid cars below 2,000cc which includes electric cars, hybrid motorcycles and electric motorcycles until Dec 31, 2011. The MAA however, seeks a more long-term policy and framework being established to enable its members and other foreign companies to strategize and map out their future investment plans. This would not only attract local and foreign car companies to consider manufacturing such vehicles in Malaysia, but in the process promote Malaysia as regional hub for the manufacturing of hybrid and electric vehicles.

In conjunction with KLIMS 2010, the MAA had also organized a two-day international automotive conference themed "The Automotive Industry in a Changed Era - Gearing for Sustainability & Profitability". The conference, the third to be hosted by Malaysia and the MAA, attracted the participation of domestic and regional industry leaders who came together to share common issues and concerns with the intent of formulating strategies and relevant action plans to enhance the automotive industry further.

Meanwhile, as the leading manufacturer of hybrid cars in the world, Toyota is displaying the newly launched Lexus RX 450h and LS 600h hybrid vehicles at KLIMS 2010. Joining the elaborate display of green technology vehicles is Honda that is showcasing the Insight and CR-Z hybrids, both models that are expected to be made available in the Malaysian market soon. Another attraction from Honda is the U3-X personal mobility solution. Also on exhibit are the i-MIEV Sportsair and PX-Miev concept cars by Mitsubishi that run purely on electricity.

Among the "green" attractions displayed by national car manufacturer PROTON is the Proton Exora Extended Range Electric Vehicle, which only recently won the `Best Range Extender Electric Vehicle' category in the inaugural Brighton to London Future Car Challenge organized by the United Kingdom's Royal Automobile Club. Another show stopper is the global car EMAS hybrid concept, first unveiled at the Geneva International Motor Show earlier this year and scheduled to go into production as early as 2010. A third display is the Saga EV, a fully electric vehicle, driven by a brushless DC electric motor and powered by a 15 kWh lithium ion polymer battery.

In promoting greater awareness for greener motoring, one lucky visitor to KLIMS 2010 will also be driving home a brand new Toyota Prius hybrid vehicle. Visitors will also be able to win a 3-day/2-night getaway and the choice of driving either a Chevrolet Captiva or riding a Harley Davidson to their dream vacation at a NAZA Hotel.

At the centre of attention of KLIMS 2010 are also three future generation Lotus sports cars which were only-recently unveiled at the Paris Motor Show and at a premiere in the United States. Other new launches and first public showings include the new Elgrand MPV, Juke and 370Z Roadster from Nissan, while Peugeot, via Nasim - a wholly-owned subsidiary of the Naza Group - is also unveiling two new cars at KLIMS 2010 in the form of the 5008 MPV and the 308 Turbo which comes with a brand new six-speed automatic transmission. Naza-Kia meanwhile, is displaying the sleek Forte Koup. Daihatsu Malaysia Sdn Bhd launched the Gran Max, a brand new panel van for the commercial vehicle segment.

Besides showcasing the latest automotive that can be found in the market, a total of 6 concept cars also is showcase by well-known and established car brands which is Hyundai, Toyota, Mitsubishi, and Perodua.

KLIMS 2010 is the seventh motor show organized by the Malaysian Automotive Association since 1984 and this year's show is also supported by Ministry of Tourism and the Malaysia External Trade Development Corporation (MATRADE)..

For latest news on Kuala Lumpur International Motorshow, log on to www.klims10.com for more info.

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