SIC Ready For Its Biggest Ever Challenge In Hosting The MotoGP

MotoGP celebrates its annual race at Sepang International Circuit last year.

2nd September, Kuala Lumpur - Targeting 50,000 spectators for the race, Sepang International Circuit (SIC) has described the 2007 Polini Malaysian Motorcycle Grand Prix as its biggest challenge ever since taking over the duties of organizing the world's biggest motorcycling event from Selangor State Government in 1997.

"We are under no illusions that this is perhaps the most challenging World Motorcycle Grand Prix event. We have no choice but to promote it aggressively during the fasting month as the race itself will be held one week after Hari Raya.

"But, I have full confidence in the capabilities of the team and with the strong support from the media, I am confident that we can achieve this target," said SIC General Manager Datuk Azmi Murad at the media launch of the 2007 Polini Malaysian Motorcycle Grand Prix in Kuala Lumpur today.

According to Azmi, SIC are currently working closely with its ticket agents and partners in Singapore, Thailand and Indonesia to woo in fans from those countries to help boost the size of spectatorship for the event. Total number of spectators last year was 46,560.

"Our promotion teams have also followed the hugely successful Malaysian Cup Prix Championship rounds throughout Malaysia and the FIM Asian Grand Prix races in Sepang to build awareness for the event among the motorcycling fans.

"While we would be setting up booths at major shopping complexes in the city during the fasting month, our strongest emphasis for exposure would be through promotions in TV ... our messages would be designed to blend in the Hari Raya promotions to catch the fans' attention," Azmi said, adding that SIC was also working closely with the National Road Safety Council on its campaign for Hari Raya.

While Hari Raya Aidil Fitri for this year is expected to fall either on October 13 or 14, the 2007 Polini Malaysian Motorcycle Grand Prix will be held at Sepang Circuit from October 19 to 21 and is the penultimate round of the 2007 world championship.

Race officials from FIM and Dorna and the teams are expected to arrive in Sepang as early as Monday, October 15, flying out immediately from Phillip Island in Melbourne which host the Australian Grand Prix from October 12 to 14.

First organized in Malaysia in 1991 by Selangor State Government at the Batu Tiga Shah Alam, the duties of promoter and organizer was handed over to Malaysia Airports Berhad (MAB) in 1997 at the same venue. Malaysia Airports Motorsports was renamed as Sepang International Circuit on January 29, 1999.

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